A strong and consistently executed visual identity is one of the most valuable assets an organization owns.
The FilmNation visual identity has been developed to closely reflect and communicate our Brand Blueprint, which was formulated in collaboration with FilmNation staff (the Citizens!), business partners and external stakeholders.
Our Brand Blueprint aims to articulate who we are and where we’re going: our visual identity communicates those values.
To make it truly powerful, our visual identity needs to be applied confidently, consistently and creatively so that anyone who comes into contact with us and our communications will know who we are and what we stand for.
These guidelines have been created to help you do just that.