Our New Animated Logo

So, if you've seen Arrival or The Founder (if not, why not?), the more observant among you may have noticed a pretty orange animation at the head of the movie. We don't want to make too much of a fuss (you know us) but we're really quite proud of our new 'motion brand'.

We worked with the fine folks at Los Angeles-based award-winning motion design outfit Devastudios on the animation. The music is an original composition by our pal and internationally renowned music producer and composer Henrik Schwarz.

Hard to describe the thing but basically...

"It's magic hour in a dreamlike New York. We cross the Brooklyn Bridge as it kaleidoscopes into nostalgia and reveals a magical, constantly shifting skyline built of ideas..."

Or something like that...

Anyway, it's very much grounded in the multi-colored cornucopia of old but we think it's an exciting evolution of the original idea and we hope you like it as much as we do.


FilmNation Entertainment Motion Brand