‘I Play Rocky’: Peter Farrelly To Direct, Toby Emmerich To Produce Sylvester Stallone ‘Rocky’ Origins Pic – Cannes

May 07, 2024

Peter Farrelly, renowned Oscar winner, is set to direct the upcoming film 'I Play Rocky,' while former Warner Bros Motion Picture Boss Toby Emmerich takes on the role of producer. The film delves into the captivating story of Sylvester Stallone's daring gamble on himself to secure the iconic lead role in 'Rocky.' Represented by CAA Media Finance and FilmNation, the project is generating buzz as it heads to Cannes. Joining Emmerich and Farrelly in production is Christian Baha, with the script penned by Peter Gamble.

Here’s the pic’s blurb: A struggling actor with a partially paralyzed face and a speech impediment writes a script that a big movie studio wants to buy, but he refuses to sell it unless he gets to play the lead. Turning down an offer of life-changing money, he instead works for pennies to get the movie made with himself in the starring role. The movie becomes the biggest box office hit of 1976, notching 10 Oscar nominations and winning Best Picture. The true story of the making of the iconic movie Rocky.

Casting is underway on the pic from Baha Productions, Fireside Films and Eden Rock Media.

CAA Media Finance is handling U.S. sales for the film at the Cannes Market this month, and FilmNation Entertainment has international.

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